Attended the launch of the Ford Ranger 300 ASEAN Journalists

Attended the launch of the Ford Ranger 300 ASEAN Journalists
The day before the event Bangkok International Motor Show 2011 opened on this day, Ford launched
a new flagship on pickup or flatbed segment (Ford calls it small truck), which is All-New Ranger. The launch took place at Hotel Shangri-La on the edge of the Chao Phraya River, Bangkok. As a global product, Ford invited journalists from various countries in ASEAN to witness the launch of this double cabin cars.

According to MacCarthy as PR Neal Ford Asia Pacific and Africa when found Kompas.com night before the launch, the number of journalists who were invited to cover this event reached 300 people. From Indonesia, Ford Motor Indonesia to invite 20 reporters from various media, including Kompas.com. Indonesian journalists were invited to see the launch of the inaugural All-New Ranger to the public on Press Day Thailand Bangkok International Motor Show, today.

From Ford Motor Company, launching directly led by the Group Vice President and President of Ford Motor Asia Pacific and Africa (APA), Joe Hinrichs, Ford's president of ASEAN Peter Fleet, Head of Design of All-New Ford Ranger Craig Metros, and Team Leader for the Global Compact Pickups Division Gary Boes. Indonesian journalist was also given the opportunity to directly interview about the new product with the fourth head of Ford's Ford earlier.

Meanwhile, Joe Hinrichs when asked about Ford's plans in Indonesia just confess, Indonesia is very potential market in the future. "Even the growth in car sales in Indonesia last year is bigger than Thailand. I've discussed this with the Ford headquarters in Dearborn. However, we must learn first what we will do later in Indonesia. But I believe, the Indonesian market will be even of Thailand, "he said.

source: otomotif.kompas.com